We have a huge variety of gold and precious stones. Our friendly and educated staff are happy to help you whether you are looking for something just-because or a one-of-a-kind piece for that special someone. Since 2001 all of our repairs have been performed in-house by our certified Master Jeweler.

Lora Wright is the 3rd Vice President of the N C Jewelers Association and has 30 years of experience in the jewelery industry. She is also a member of South Eastern Jewelers Alliance, and GIA certified in diamonds and colored stones.

Adrian Smith – Adrian has been our resident Master Jeweler since 2001.

Karen Burns Godfrey – Sales Manager, Graduate of GIA as an Accredited Jewelry Professional had been with Southern Jewelers since 2003.

We are all lifetime Sanford residents. Our top priorities are Customer care, Satisfaction and Education. We pride our selves in getting to know our customers and their families, we are even pet friendly. We don't just sell jewelery, we love to educate, discuss and make sure you are comfortable in every aspect of the sale. It's been said that buying a diamond from Lora is as fun as it is educational. Buying jewelery should be fun and exciting we make sure it is just that.

Our store motto is "Diamonds are a girls best friend, friendships begin at Southern Jewelers" Nothing could be truer. For us, it's not a job it's a wonderful way we get to live our lives doing what we love. Every item in our store is hand-selected. We literally buy each piece after we have looked at it for its beauty, quality and value. That's something very unique to us. We don't simply order inventory from catalogs, we shop from countries all over the world to find the finest products for the price! Sure, it's a lot more work but WE THINK OUR CUSTOMERS ARE WORTH IT!!

Lora is constantly in search of seminars, tradeshows, educational programs and the knowledge gained through peers in the industry to keep abreast of the latest information both in education and product knowledge. We are committed to YOU!